First part is here.

For this time you should have your site. The things you should avoid:

• Spam
• To much keywords repeations

Your site should be real. The content should be useful and interesting. You shold not forget about SEO. There are more articles about this type of content optimisation, but the content is more valuable. If your site will be interesting you’ll get your visitors. People remember what site were useful and what were not.

Content optimisation

I don’t know what keywords are good for my site, because it’s an experiment. I like this idea and I work in this way. So I just write content and that’s all.

When you have some keywords your shoud use them in your content and optimize it with not only keywords but with their forms (ex. light -> lighting, lighter, etc…)

Investing money to the site

Something is free in the internet but something not. You should describe for yourself what your site is. Can you do the design for yourself? Or can you use free template for the site? If no, you shold pay for professional design and your site will looks great. Should you pay for CMS? Maybe yes, maybe no. It depends what you are waiting from your site. But I advice not to use plain HTML, because it will be hard to work with your site later. So use CMS. Free or not, just choose it for yourself and use it.

Hosting and domain… Just don’t use free one. Check for the great domain name for your site. So it’s the first investition.

The next step is to pay or not for SEO and adverising. You can do it for yourself for free, but it takes time. So you have to choose. If your site have 3rd party advertisers, you can spend part of money gained from your site to promote it.

But dont forget: Believe that your site brings money to you!